Brevard County’s real estate market is evolving, and eco-friendly homes are becoming a hot commodity on the Space Coast. More homeowners and sellers are realizing that sustainable upgrades not only benefit the environment but also increase property values and speed up sales.

A recent study by Freddie Mac found that homes with high energy-efficiency ratings sold for 2.7% more on average than those without these features. As buyers increasingly prioritize sustainability, this number is expected to rise even further in the coming years.

The Green Real Estate Trend in Brevard County

In a cooling market, energy-efficient homes don’t just stand out—they sell faster. Studies show that eco-friendly properties tend to move off the market weeks sooner than their traditional counterparts. For sellers in Brevard County, this means a real opportunity to capitalize on the growing demand for sustainable homes.

Given the Space Coast’s warm climate and natural beauty, energy-saving upgrades are particularly valuable. Cool roofing, for example, is gaining popularity as homeowners look for ways to reduce their cooling costs. These roofs reflect more sunlight and absorb less heat, keeping indoor temperatures lower. In fact, studies show that cool roofs can reduce peak summer cooling costs by 15–20% and lower external roof temperatures by up to 50 degrees Fahrenheit.

This isn’t just a passing trend—the global cool roof market was valued at $4.9 billion in 2024 and is projected to grow to $18.1 billion by 2032, with an annual growth rate of 6.75%. This reflects the increasing demand for energy-efficient housing solutions, making it a smart long-term investment for homeowners.

Why Eco-Friendly Homes Sell Faster

Energy-efficient homes aren’t just good for the planet—they’re also in high demand. According to the National Association of Home Builders, homebuyers are actively seeking out properties with sustainable features:

• 83% want Energy Star-rated windows

• 81% look for Energy Star-rated appliances

• 80% prioritize energy-efficient lighting

• 79% prefer homes with a full Energy Star rating

• 73% seek triple-pane insulating glass windows

Why are these features so desirable? Because they offer tangible benefits to homeowners:

✅ Lower Utility Bills – Energy-efficient appliances and insulation help reduce electricity costs, putting money back in homeowners’ pockets.

✅ Smaller Carbon Footprint – Green homes reduce energy waste, helping homeowners contribute to a healthier planet.

✅ Healthier Living Spaces – Improved ventilation, non-toxic materials, and better air quality make eco-friendly homes more comfortable and healthier to live in.

4 Eco Upgrades to Boost Your Home’s Value

If you’re looking to make your home more eco-friendly, here are four upgrades that can significantly increase its value and attract buyers:

1️⃣ Cool Roof Installation
Installing a cool roof with reflective materials can significantly lower indoor temperatures, cutting down on air conditioning costs. This upgrade not only saves energy but also makes your home more appealing to buyers in Florida’s hot climate.

2️⃣ Energy-Efficient Windows & Insulation
Upgrading to double-glazed, low-emissivity windows and better insulation helps maintain indoor temperatures, reducing energy consumption. Buyers recognize these features as long-term cost savers, making your home stand out in the market.

3️⃣ Sustainable Landscaping
Using drought-tolerant and native Florida plants creates a low-maintenance, water-efficient landscape. This not only enhances curb appeal but also lowers water bills—a huge plus for eco-conscious buyers.

4️⃣ Smart Home Technology
Adding smart thermostats, LED lighting, and energy-monitoring systems improves efficiency while offering modern convenience. Homebuyers appreciate these high-tech features, as they indicate a forward-thinking, well-maintained property.

Space Coast Incentives for Green Homes

Brevard County homeowners looking to go green can take advantage of Florida’s Energy Efficiency Program, which offers incentives for eco-friendly home improvements. Programs like Energy Star’s local incentive tool can help homeowners find certifications, rebates, and guidance based on their zip code. These financial incentives make sustainable upgrades more accessible while increasing property value.

Ready to Make Your Home More Eco-Friendly?

If you’re thinking about upgrading to an energy-efficient home or making green improvements before selling, now is the time to act. Buyers on the Space Coast are looking for homes with modern, sustainable features, and investing in these upgrades can set your property apart in a competitive market.

Want to know which eco-friendly upgrades will give you the best return on investment in Brevard County? Let’s chat about your options today!